Here are a few tools that I’ve built to improve my Google Analytics workflow. I only create tools that I want to use myself, but I do think that these little utilities will be useful to others, so here they are.


Prophecise is an open source web app that enables analysts and data scientists to quickly build forecast models from their Google Analytics data using a simple UI. It lets users pull reports directly from Google Analytics into the UI for forecasting.

ML Content Classification for GA

This app scrapes the content from websites using headless-chrome-crawler, runs the content through Google’s pre-trained content classification model and then uploads the results to Google Analytics using the Management API.

To set this up, follow the instructions on my GitHub repo.